The Game with Alex Hormozi What to Do When People Shamelessly Steal Your Stuff [Hint: Get Over It] | Ep 720
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Jun 5, 2024 The discussion challenges the notion of intellectual ownership in business, arguing that competition sparks growth and innovation. It suggests that seeing copycats as a sign of leadership can transform frustration into motivation. Real-world examples illustrate the futility of legal actions against idea theft. The focus shifts to serving customers better and prioritizing innovation over fixation on competitors. Ultimately, embracing imitation can lead to broader success and highlights the rarity of truly original ideas.
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Thought Ownership is Misguided
- In business, the concept of "thought ownership" is flawed.
- Competition thrives on replication and remixing, driving innovation.
Copied Gym Ads
- Alex Hormozi recounts how other gyms copied his successful ad copy.
- An IP lawyer informed him there's little legal recourse for advertisement copying.
Outperform, Don't Complain
- Instead of complaining about copycats, focus on outperforming them.
- 10x your business size and relevance to shrink competitors.
