Work Less, Earn More $0 to $1M: S1E2 - Avoid These Launch Mistakes
Not. One. Single. Sale.
After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.
So what happened?
In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.
It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to "be when I grew up"–and I was ready to step into this new career.
Over the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well.
I wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that.
So, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice!
Problematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch!
14 people signed up for my webinar. None of them showed up.
Needless to say, I didn't make many sales.
In fact, by the end of the whole "launch," not a single person had purchased
What went wrong?
Listen to the full episode to hear:
- Why you have to know that people want your product and why they want it–you have to validate it
- Three essential puzzle pieces you need to sell products and how to balance them
- The launch math you need to know on sales tactics and conversion rates
- Mindset adjustments and tips to take failure out of your launch
Learn more about Gillian:
- Join Startup Society (promo code: earnmore)
- Profit Planning Challenge
- Get in touch!
- Get on the waitlist for VALIDATE