E383: [Amazon PPC Overhaul Part 2] Our Advanced Strategies for Sponsored Products

In this edition of our Amazon PPC series, Dave explores advanced tactics that worked for his own brands which coincidentally, everyone else seems to be ignoring.

 

Do your Sponsored Products campaigns suck? Has your ACoS gone through the roof?

 

Today, Dave will address those problems and talk about Amazon’s Sponsored Products. 

 

This episode kicks off with a breakdown of the most basic strategy that everyone is using for this advertising campaign method—the peel-stick-block technique. 

 

Then, Dave will talk about some of our advanced tactics and how we are using them for our own brands. He will cover topics like placement bids and why you’re probably doing it wrong, the effective ways to do dynamic bidding, and when to take advantage of category targeting. 

 

Whether you’re looking to improve your Sponsored Product campaigns and keep that ACoS at a manageable level or just learning about Amazon’s bevy of advertising options, there’s a lot in this episode for you.

 

Timestamps:

• Peel-stick-block and the basics of Amazon Sponsored Products - 4:17
• Our advanced strategies for Amazon Sponsored Products - 5:40
• Placement bids and how most people are doing it wrong - 7:25
• Which placement performs best for Mike and Dave’s brands - 11:59
• Dynamic bidding - 14:09
• Category targeting - 19:20
• Why category search doesn’t work for most people - 20:19

 

If you loved this episode, stay tuned for future editions of this Amazon PPC Overhaul series, where we’ll talk about the other advertising campaign options on Amazon, the best software to manage all your ad campaigns, and how our PPC experiments impacted our own brands. 

 

By the way, EcomCrew Premium is open this week only! This will give you access to our deep-dive Secret Sauce Webinar on Amazon Sponsored Products, where we really get down to the nitty gritty and share our three secret targeting campaign strategies. 

 

Premium also gives you perks like unlimited email access to Dave and myself for all questions that you may have, 6 up-to-date ecommerce courses in glorious HD, our entire library of past webinars, including other Secret Sauce editions with industry experts. See you on the inside.

 

Don’t forget to leave us a review on iTunes. It helps more than you know.

 

Until the next one, happy selling and we’ll talk to you soon!