

Rewind: The Captivation Code To Building Your Audience, with Mike Koenigs
Apr 30, 2025
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Mike Koenigs' Early Struggles
- Mike Koenigs shared how his early entrepreneurial ventures cost him significant personal relationships.
- These experiences shaped his appreciation for learning from those who endured worse to find shortcuts in business.
Balancing Tech and Audience
- Technology constantly evolves, requiring marketers to balance cutting-edge tools and mass appeal.
- Audience-building today requires strategic use of tech without alienating the majority.
Authenticity Amid Abundance
- Broadcasting is now free and ubiquitous, making audience building highly competitive.
- Authenticity becomes crucial because audiences quickly detect insincerity in an abundant media landscape.