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Rewind: The Captivation Code To Building Your Audience, with Mike Koenigs

Apr 30, 2025
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ANECDOTE

Mike Koenigs' Early Struggles

  • Mike Koenigs shared how his early entrepreneurial ventures cost him significant personal relationships.
  • These experiences shaped his appreciation for learning from those who endured worse to find shortcuts in business.
INSIGHT

Balancing Tech and Audience

  • Technology constantly evolves, requiring marketers to balance cutting-edge tools and mass appeal.
  • Audience-building today requires strategic use of tech without alienating the majority.
INSIGHT

Authenticity Amid Abundance

  • Broadcasting is now free and ubiquitous, making audience building highly competitive.
  • Authenticity becomes crucial because audiences quickly detect insincerity in an abundant media landscape.
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