Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop The BIGGEST Mistake With Etsy SEO (And How To Rank HIGHER)
Nov 1, 2025
Discover the biggest mistake Etsy sellers make with SEO: using product-focused titles instead of purpose-driven ones. Learn why buyers search by purpose, revealing how to tailor your listings for maximum visibility. Explore tips for optimizing print-on art titles and avoiding self-competition in handmade listings. Dive into the pitfalls of keyword stuffing for digital products and find out how to repackage listings with unique keywords. Plus, uncover the role of adjectives in searches and get access to a free 16-step checklist to boost your Etsy success!
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Dylan's Etsy Journey And Credentials
- Dylan Jarahus spent nine years on Etsy and built a team of 35 people teaching sellers.
- He founded an Etsy SEO software company and scaled his own shop to $1M+ in sales.
Customers Search For Purpose
- Etsy sellers often use titles to describe the product itself rather than the buyer's purpose.
- Customers search for solutions and purpose, not technical product details.
Rewrite Titles For Purpose
- Do write titles that capture the item's purpose and utility (e.g., "Father's Day gift").
- Replace highly specific product jargon with buyer-focused search phrases.