Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Q + A | Should You Use PodPage or Add Your Podcast to Your Own Website Instead?

Apr 24, 2025

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Most podcasters know they need a website. But the wrong kind of site can bury your show in search and cost you the listeners, leads, and visibility you're working so hard to earn.

In this episode, I’m breaking down everything you need to know about podcasting websites—from what to include (and what to avoid), to where it should live, to the one mistake that could be sending all your search traffic (and Google authority) to someone else’s site instead of yours.

So if you’ve ever Googled “Does my podcast need its own website?” or “Should I buy a domain for my podcast?”—and you’re podcasting to grow your brand and want your show to get found online—hit play and let’s dive in.

0:07 – Do You Really Need a Website for Podcasting?

2:15 – Can You Use the Free Website From Your Podcast Host?

3:50 – What’s the Best Way to Set Up a Website for Podcasting?

5:43 – Do You Need a Domain Name for Your Podcast?

8:12 – What Should You Include on Your Podcast Website?

12:45 – Should Your Podcast Live on a Separate Site or Your Main Brand Site?

14:08 – When Third-Party Podcasting Sites Like PodPage Make Sense (and When to Avoid Them)

Episode Links:

See our podcast blog in action: PodLaunchHQ.com
If you meet the criteria I shared in the episode for using PodPage, click here to choose a plan (and tell Brandon and Dave that Courtney @ PodLaunch sent you!)

Other Episodes You’ll Enjoy:

4 Podcast Growth Strategies You Haven’t Tried Yet (But Should)

→ This episode was recorded on the Deity VO-7U

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