EP. 77 - Event Activation Playbooks That Will Maximize Your Event ROI | Scrappy Playbooks

In this episode, host Mason Cosby dives into effective event activation strategies to generate revenue. Listeners can expect to learn practical tactics to capture attendee data, distribute relevant content, direct people to next steps, and track engagement to convert event connections into sales pipeline opportunities.

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Best Moments:

(02:52) Speaking at events makes conversion easier since you have the microphone and full attention of the audience

(05:08) Ways to capture attendee data even without lead scanning capabilities

(09:02) Leverage the event app, LinkedIn connections, and in-person interactions to distribute follow-up messaging

(11:36) Direct attendees to logical next step content like your podcast to keep them engaged

(13:28) Tracking metrics like QR code scans, LinkedIn connections, and meetings booked

(15:19) The importance of compelling content that solves audience problems to facilitate further engagement