The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Everyone Chases Trends. Resell This to Actually Make Money⏐Ep. #220
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Sep 12, 2025 Shannon Jean, an entrepreneur experienced in flipping liquidation inventory, shares expert insights on finding hidden treasures in the market. He discusses the thrill of seasonal reselling, highlighting unique products like wooden train track sets and outdoor furniture. The conversation dives into leveraging auction opportunities, discussing profitable niches like electric vehicle chargers. Furthermore, they explore innovative strategies for government surplus items and even military simulation equipment, all emphasizing market research and savvy investment to turn overlooked opportunities into profit.
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Boring Listings Hide Big Margins
- Boring, low-effort product listings are signals of overlooked value in auctions.
- Shannon Jean shows plumbing fixtures and high-end toilets often sell far above liquidation prices.
Test Demand Before You Buy
- List potential items on Facebook Marketplace before bidding to test demand.
- Validate market interest first to reduce risk and guide bidding strategy.
Boring Categories Create Moats
- Boring categories (plumbing, HVAC, rugs, patio furniture) have built-in moats due to buyer ignorance.
- Less competition on unsexy items yields higher margins for informed resellers.