Do you understand the Demographic Tribes and how they influence our property markets With Simon Kuestenmacher, Summer Series
Jan 3, 2024
44:29
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We all belong to one - a demographic tribe, that is.
In fact, Australia is one big country of many tribes. If you don't belong to the one, you don't survive.
Some are easy to find: it might be your footy team or where you work, the way you vote, or the way you dress.
But there’s another set of tribes that are of interest to property investors and businesspeople - the tribes and labels that demographers divide us into.
Now I’m sure you’ve heard of Baby Boomers and Millennials, but have you heard of FIFOs or VESPAs, or the YOLO tribe? And do you know what they mean and how understanding the demographic tribes can help you target your investments or business decisions?
That's what I'm going to discuss in today’s show with leading demographer Simon Kuestenmacher.