The Revenue Formula How to Hire Salespeople in 2025
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Oct 21, 2025 Hiring salespeople is more challenging in 2025 than ever, with traditional methods failing to deliver results. The hosts discuss how founders often rely on resumes and gut feelings rather than a structured process. They emphasize defining specific job roles, necessary skills, and creating realistic assessments, such as role-playing scenarios. The conversation covers the importance of clarity in hiring needs and iterative improvements to the hiring process, ensuring that companies select candidates who can truly perform.
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Hiring Is Broken And Fixable
- Hiring is broken because most teams rely on CVs, gut feeling, and copied interview processes instead of testing real skills.
- Raul argues that getting basics right and a repeatable process makes hiring reliably better.
VP Hire Failed And Cost Months
- Toni recounts hiring a VP of sales who failed to win the team's trust and had to be let go after weeks.
- He relaunched hiring and spent three months finding a replacement, showing costs of a bad hire.
CVs Are Poor Predictors
- Resumes and years of experience are weak proxies for actual skills and fit in your specific context.
- Raul emphasizes hiring for jobs-to-be-done and measurable skills, not tenure or titles.
