Campaign Chemistry Campaign Chemistry: Lupine Creative's Kate Wolff
The founder and CEO of Lupine Creative and LumiCup sits down for a special Pride episode of Campaign Chemistry to share her remarkable (and remarkably bumpy) journey as a proudly queer business founder, and her commitment to empowering the LGBTQ+ community through her agency work and Do The WeRQ — the initiative she cofounded with Graham Nolan.
Wolff also discusses the current state of LGBTQ+ representation in the industry; the impact of societal changes on brand support and brand engagement with the LGBTQ+ community; the importance of brands understanding backlash and having a solid plan when supporting marginalized communities; and the necessity of integrating DEI into business models.
This episode contains lessons in perseverance, self-acceptance and finding balance between work and passion in creative industries, sprinkled with calls to action for brands, the industry and all of us as we navigate a climate rife with uncertainty and division.
The theme may be Pride, but the takeaways are so evergreen, you'll want to listen and share year round.
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