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Fat Mascara

Perfumer Francis Kurkdjian on Art, Commerce, and Dupe Culture

Mar 17, 2025
Francis Kurkdjian, a master perfumer known for iconic scents like Baccarat Rouge 540, dives into the intriguing world of fragrance. He shares his unexpected journey into perfumery and the delicate dance between artistry and commerce. The discussion touches on the rise of dupe culture and its impact on the industry. Kurkdjian reveals the emotional connections tied to scents and the importance of storytelling in perfumery. Plus, he reflects on both triumphs and failures throughout his career, offering a candid look at the fragrance landscape.
54:41

Podcast summary created with Snipd AI

Quick takeaways

  • Francis Kurkdjian highlights the importance of a fragrance's name in evoking emotion and enriching the consumer experience.
  • He discusses his journey in perfumery, emphasizing that learning from past failures is crucial for growth and adaptation.

Deep dives

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