The Art and Economics of Fragrance

This chapter examines the significant role iconic fragrances play in the perfume industry, particularly focusing on their cultural impact and legacy. It discusses the complexities surrounding perfume pricing, the issue of dupes, and the emotional connections created through scent, framing fragrance as an art form. Additionally, it highlights the creative process involved in crafting unique scents and the anticipation of a major retrospective exhibit celebrating 30 years in the industry.