Ep 73 - How ChatGPT Powers a Fitness Franchise with Paige and Mike Wilcox

EPISODE SUMMARY In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they’ve been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and confidence to their team—and clients.

3 KEY TAKEAWAYS

• Custom GPTs act like team members. Paige and Mike created specialized ChatGPT personas like “Marketing Director” and “Wilcox Wizard” to help with content creation, client engagement, and coaching systems.

• Faster execution. Paige used to spend months launching marketing campaigns. Now, with AI support, she’s able to launch a new version of their Kickstart program every 5 weeks—with better results.

• Clarity builds confidence. Mike used ChatGPT to organize years of biomechanics training and client data into a clear, coachable system that’s improving team performance and client progress.

ABOUT PAIGE & MIKE WILCOX Paige and Mike Wilcox are the husband-and-wife team behind Wilcox Wellness & Fitness, a personal training business in Bangor, Maine, with a franchise in Brunswick. Paige leads marketing and business development while Mike focuses on coaching systems and biomechanics training. Their commitment to helping clients move better and feel better shows up in their use of AI—not as a shortcut, but as a tool for clarity, empathy, and deeper human connection.

Learn more about their work at www.wilcoxwellnessfitness.com