[R] Business is a Game of Withdrawals and Deposits

Welcome back, my friends! This episode is so good, we had to bring it back as a rerun.

I’m diving into one of the most important pillars of business: customer journeys. We’re talking about building meaningful relationships, mastering the art of reciprocity, and making sure every interaction with your audience creates trust and connection. It’s not just about selling—it’s about creating an experience that makes your customers want to stick around and bring others into your world.

If this resonates with you, follow me on Instagram @itsgeorgebryant. Shoot me a DM if you want to talk about your customer journey or the Alliance. Now, let’s get into it!

Five Transformational Takeaways

1. Deposit First, Ask Later: Always provide value before making any requests. Focus on creating goodwill in your customer relationships.
2. Design a Journey That Excites: Use the five steps—acknowledge, prepare, project, pre-handle, and excite—to keep customers engaged and reduce overwhelm.
3. Balance Effort with Empathy: Remember, every “ask” you make is work for your customer. Balance your requests with moments that inspire and guide.
4. Think Relationships, Not Transactions: Treat every interaction like a conversation. Build trust by showing up consistently with authentic communication.
5. Audit and Adjust Regularly: Customer needs evolve. Continuously refine your customer journey to align with their goals and behaviors.

Make sure to tag me when you share your thoughts on this episode, and let’s keep building those epic customer experiences!

–

We weren’t meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!

Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)

—

We’ve made it easy to see George’s top 10 book recommendations! Click here to find George’s top 10 recommended books for mindset, customer journey, and relationships. 

—

Questions or comments about the episode? I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. 

—

Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.

—

What do we talk about in this episode?

00:00 The Importance of Customer Journey
00:21 Common Pitfalls in Customer Journeys
00:51 The Concept of Reciprocity in Business
01:41 Designing Intentional Customer Journeys
02:23 The Five Steps to Effective Customer Journeys
03:19 Real-Life Application of the Five Steps
04:46 Understanding Deposits and Withdrawals
06:24 Case Study: Social Media Engagement
07:28 The Role of Customer Journey in Business Success
12:11 Email Marketing Strategies
13:59 Event and Community Announcements
16:09 Building Relationships Through Reciprocity