Jason On Firms Podcast

448 How Much Should Firms Increase Prices Each Year?

Apr 25, 2025
Delve into the intriguing world of annual price increases for accounting firms, balancing inflation adjustments with client relationships. Discover evolving pricing strategies designed for sustainable growth, alongside insights into hiring accountants in the Philippines. The conversation highlights enhancing client experiences with innovative tech like Client Hub and AI advancements. Plus, navigate a treasure trove of apps curated to optimize firm operations, ensuring transparent recommendations to elevate client service.
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INSIGHT

No True Premium Price Ceiling

  • Firms never truly reach a "premium" price point as perceptions shift over time.
  • Increasing prices by at least 10% yearly reflects the growing value you provide and market realities.
INSIGHT

Avoid Client Stagnation

  • Serving the same clients for decades can stagnate your firm’s growth.
  • Pursue premium clients willing to pay more and appreciate your greater value.
ADVICE

Raise Prices At Least 10%

  • Accounting firms should raise prices at least 10% per year given demand.
  • New firms should aim for 30-50% increases during their first few years to find the right market fit.
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