Revenue Rocket Ship: When You Work on a Gym, Not in It

Two-Brain's November 2022 gross revenue leaderboard for gyms ran from $46,000 to $73,000. Ashley Sell put Midwest Strength and Performance in the Top 10, and she's here to explain exactly how she did it.

Working with a large, six-owner team across two locations, Ashley knew that hiring a mentor was the key to pulling everyone together. Her specific management role? Growing the business. To do that, she used a number of tactics, including relocating to be closer to perfect clients, switching to a subscription model for personal training, and establishing solid business systems to support every aspect of the business.

As a result of Ashley's focused efforts, the gym's revenue took off in 2020. She even provided a graph to illustrate how her actions produced astronomical results. The visual: dramatic growth clearly starting in 2020 and continuing over the next years.

If you're struggling to generate revenue at your gym, take heart: A quick turnaround is possible if you do the right things at the right time.

Links

"Intrapreneurialism 101"

Gym Owners United

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1:33 - Ashley's business model

7:19 - Systemization and moving to subscriptions

8:40 - The value of mentorship and sales skills

12:04 - What the subscription model looks like

14:19 - Delivering a high-quality product

20:08 - Hiring and staff development

26:00 - Career roadmaps and how they help