Short Term Rental Secrets Podcast Ep 258 - Analyzing STR Markets and Deciphering the Numbers with John Bianchi
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Sep 8, 2025 John Bianchi, Founder of STR Search, has directed over $100M in investments into cash-flowing Airbnbs. In this discussion, he reveals his foolproof methods for analyzing over 100 STR markets. John emphasizes that market selection can make or break your success. He also shares common missteps hosts make when crunching numbers and offers insights on using data to build a sustainable portfolio. From learning from costly mistakes to spotting lucrative deals, John's expertise is a goldmine for aspiring STR investors.
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Narrow Your Market Sample First
- Condense market data to a narrowly comparable set (same size, location, amenities) before analyzing deals.
- Use that focused sample to find outliers and revenue drivers you must replicate in your property.
Tiny Differences Drive Big Revenue Gaps
- Small amenity and layout differences explain massive revenue gaps between similar listings.
- Identifying these micro-differences lets you predict whether your property will sit low, mid, or high in revenue.
Invest In Elite Photography
- Improve listing photos by hiring top-tier photographers and let them create the shots.
- Expect the photo investment to raise occupancy and revenue far beyond the shoot cost.
