Geronimo Unfiltered How Newstrength Went From 'Good Enough' to a $1M Run Rate
If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them.
Here’s what we’re covering:
- The moment they said “fuck that” to fine and chose standards over excuses
- From ~$60k months to an $84k run rate, and 210 → 220+ members (fast)
- Letting go of control so the team can actually step up (and stick)
- Vivid Vision, permission to dream, and making the metrics mean something
- The systems stack: SALAD sales, scripts, scorecards, playbooks, handbooks, KPIs
- “Separation Sunday” and the weekly rhythm of million-dollar studios
- Sales as belief transfer: make a friend, help a friend - then change a life
- Building real careers in fitness: pay, roles, and culture that lasts
- Visionary × Integrator: how this partnership actually works day-to-day
- The 300-member plan, a NZ team retreat, and why 2026 is on the board
- Parenting while building: 3am training, uncommon standards, zero victimhood
Why most gyms stay stuck and how to stop normal habits delivering normal results
Chapters:
⏳ [00:00] “Fuck That”: Refusing to Settle for Fine
⏳ [00:03:52] From Survival to $1M Run Rate: The Plan and the Numbers
⏳ [00:04:46] The Model: Small Group & Semi-Private for Busy Parents
⏳ [00:12:06] Standards > Excuses: Carving Your Own Path
⏳ [00:17:19] The Turning Point: A Line in the Sand at $1M
⏳ [00:21:11] Letting Go: Handing Over Control So the Team Can Win
⏳ [00:30:14] The Systems Stack That Moved the Needle
⏳ [00:33:59] Playbooks, Skill Gaps & Content That Actually Converts
⏳ [00:42:05] Leadership Evolution: Making It a Mission, Not a Job
⏳ [00:49:06] Lifting Industry Standards: Real Careers for Coaches
⏳ [00:59:57] Separation Sunday & Level 10s: The $1M Weekly Rhythm
⏳ [01:09:00] 300 Members & a NZ Team Retreat: The Vision
⏳ [01:17:04] Stuck at $20-30k/Month? Start Here
⏳ [01:23:45] Who Shouldn’t Join Geronimo (Real Talk)
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