Resilient Advisor Podcast Simplify Your Marketing to Scale Your Firm with Kendra Wright | EP262
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Nov 4, 2025 
Kendra Wright, founder of Rebel Media Agency and co-host of Advisor Marketing Made Simple, emphasizes the power of marketing minimalism for advisors aiming to grow sustainably. She discusses how to select one primary marketing channel that aligns with personal strengths and build effective funnels. Kendra highlights common pitfalls in marketing strategies and advises focusing on clarity and simplicity. Her insights on using AI to enhance original content and the importance of realistic timelines for marketing momentum make for a compelling listen!
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Marketing Minimalism Beats More-Is-Better
- Do the least amount of marketing necessary to hit growth goals and reduce overhead.
- Prioritize sustainability and enjoyment so marketing becomes long-term, not exhausting.
Choose Channel By Strengths, Then Double Down
- Choose your primary channel based on your natural strengths, not trends.
- Build the entire marketing funnel around that one channel and set others aside.
Four Funnel Failures That Kill Growth
- Four things break most advisor funnels: client clarity, channel, messaging packaging, and conversion path.
- Fix these in order to build repeatable funnels that actually turn content into clients.