No Brainer - An AI Podcast for Business NB65 - AI & the Future of MarTech with chiefmartec Scott Brinker
Sep 10, 2025
In this discussion, Scott Brinker, a leading expert on marketing technology and VP at HubSpot, shares his insights on AI's impact on marketing. He emphasizes the need for small and mid-sized businesses to strategically embrace AI, driving innovation rather than just focusing on efficiency. Brinker also highlights the importance of data infrastructure and strategic leadership in overcoming challenges associated with AI adoption. The conversation wraps up with thoughts on how AI can transform the future of work, empowering organizations to thrive in a tech-driven landscape.
AI Snips
Chapters
Transcript
Episode notes
Rethink Marketing, Not Just Speed It Up
- AI gives marketers permission to rethink old mental models and run new experiments at scale.
- The real opportunity is to ask what new capabilities are possible, not just how to speed up existing work.
Joining HubSpot To Build A Platform
- Scott joined HubSpot to help it become a platform company and improve integration for customers.
- He saw ecosystem work as a passion project to ease MarTech integration challenges.
Golden Age For SMBs
- The crowded MarTech market has created a buyer's market that lowers cost barriers for SMBs.
- Small and mid-sized firms can access capabilities that previously only enterprises could afford.
