“A Fractionalization of the Consumer Experience” (Feat. Ben Jabbawy, eCommerce Marketing School )

If you’re not familiar with the eCommerce Marketing School podcast, they post five times a week, with 5-10 minute episodes taking a customer story sharing some of their tactics, what's working, what's not, and then a handful of interviews as well with operators who are in the trenches working on new tactics for growth

Some businesses start because people have a product, and on the flip side, people have a skillset and find ways to apply it, with this…people are finding their natural sales channels

“People that understand how to create content can have tremendous success launching a brand from a cold start.” -Ben

Consolidation is happening at the small end of the market, but it's going to jump to the midmarket and enterprise as well

“There is a fractionalization of the consumer experience in the sort of the bygone era of installing a million apps in the Shopify ecosystem.” -Phillip

Figure out how to be sustainable in creating content, make it as easy as possible, and in a format that's going to work for all

“A Fractionalization of the Consumer Experience” (Feat. Ben Jabbawy, eCommerce Marketing School )

Bells and Whistles At Best

Associated Links: