How Leaders Think with Kenny Lange

How Akeem Shannon Thinks About Storytelling for Business Success

Nov 13, 2024

Akeem Shannon, CEO of Flipstick Inc. and a Shark Tank alum, shares his journey from adversity to entrepreneurial success. He highlights how storytelling is a powerful tool for career advancement, project approval, and authentic connections. Akeem explains that personal anecdotes resonate more than data, using examples from Apple's marketing. The conversation dives into practical steps for enhancing storytelling skills, showing how effective narratives can transform business dynamics and foster deeper relationships in the corporate world.

39:22

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Episode guests

Akeem Shannon

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Episode notes

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Quick takeaways

Akeem Shannon highlights the importance of personal storytelling in establishing genuine connections, particularly with high-level executives who value authenticity.

Effective storytelling, as discussed by Akeem, is crucial for persuading decision-makers and aligning company goals with employee engagement.

Deep dives

The Power of Personal Storytelling

Telling a personal story is crucial for establishing connections, especially in business. Akeem Shannon emphasizes that sharing one's journey and experiences can engage others on a human level, regardless of their professional status. This approach is particularly effective in capturing the attention of high-level executives who prefer authentic interactions over generic sales pitches. By conveying personal narratives, individuals can foster genuine conversations and build relationships that may lead to valuable opportunities.

Intro

2min

The Power of Storytelling in Personal Branding

2min

The Power of Storytelling in Business Success

26min

The Power of Storytelling in Business Communication

4min

Practical Steps to Develop Storytelling Skills for Success

2min

The Power of Storytelling in Business Success

4min

On today's episode of "How Leaders Think," Kenny Lange sits down with Akeem Shannon, CEO and founder of Flipstick Inc., for an inspiring conversation on the power of storytelling in business. In this engaging episode, they discuss the crucial role of storytelling for career advancement, project approvals, and forming genuine connections in the business world. Akeem shares his journey from losing a college scholarship to becoming a top sales professional and successful entrepreneur featured on Shark Tank. He emphasizes how anecdotes resonate more deeply with people than technical details and illustrates this through Apple's marketing strategies and his own pitch experiences. Whether you're an emerging entrepreneur or a seasoned business owner, this interview offers valuable insights into harnessing storytelling to drive success and foster lasting relationships.

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* Website: https://howleadersthink.kennylange.com/

Akeem Shannon Resources:
LinkedIn: https://www.linkedin.com/in/akeemshannon
Website: https://www.akeemshannon.com
Instagram: https://www.instagram.com/akeemshannon
Youtube: https://www.youtube.com/@UCSbX1jh7wXG65jT19HAmTiQ

#Leadership #Storytelling #Entrepreneurship #BusinessGrowth #SuccessStories