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Canada's tourism industry is slowly emerging from the pandemic's shadow. With stunning destinations like Manitoulin Island, local business owners share their strategies to attract visitors once more. The impact of climate change, illustrated by recent wildfires, is reshaping the landscape for winter sports and tourism. Indigenous tourism is highlighted as a growing sector, facing both challenges and transformative opportunities. Diplomatic strains have affected international visitors, prompting the government to pivot towards boosting American tourism.
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Quick takeaways
- Canada's tourism sector is developing a comprehensive plan to address challenges from climate change and geopolitical tensions affecting visitor numbers.
- Indigenous tourism is identified as a significant growth area, contributing immensely to Canada's economy and job creation before the pandemic.
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Rebuilding Canada's Tourism Industry Post-Pandemic
Canada is working to revitalize its tourism industry, which has not yet fully recovered from the pandemic. The number of international visitors remains significantly lower than pre-COVID levels, with U.S. travelers at 85% of 2019 figures and those from other regions at 78%. The government has launched a roadmap to address challenges, including staffing shortages, wildfires, and geopolitical tensions that affect travel. One of the promising areas for growth is Indigenous tourism, which saw significant contributions to the economy before the pandemic.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode