It’s the second largest landmass in the world, famous for its lakes and spectacular forests, yet Canada’s travel industry has faced challenges since the Covid pandemic hit in 2020.

International visitor numbers still haven't recovered, and extreme weather events like wildfires have destroyed some of its best-known resorts. Plus difficult diplomatic relations have meant a reduction in tourists from a key market - China.

But Canada’s government says it has a plan for the sector which is worth $38bn CAD to Canada’s GDP.

We’ll hear about it from the country’s tourism minister and from business owners and tourists too.

Presenter/producer: Megan Lawton

(Photo: Jack Rivers is an indigenous cultural guide on Manitoulin Island, he runs tours around the Wiikwemkoong Reserve)