Grow A Small Business Podcast QFF 6+ years in the digital marketing agency, Founder of The Noa Group; helping small-medium business owners build their brand with custom-built digital growth strategies, comprehensive web designs, and social media content. (Naomi Johnston)
In this episode of QFF, Rob talks to Naomi Johnston, the founder of The Noa Group, a company that creates and markets brands. She's based in Sydney, New South Wales, Australia. They work with real estate agents around Sydney or Brisbane, construction, financial services, small-medium businesses, property developers, buyer's agents, mortgage brokers, and accountants.
The Noa Group uses various strategies to help its clients with their custom-built digital growth strategies, comprehensive web designs and curated social media content that will build their brands and generate leads—getting high-level ROI that will justify the expenditure with the conversions.
In terms of digital marketing, Naomi suggests that small-medium business owners should focus on reaching out to five of their best clients over the past six months and ask them for a Google review, then repeating it every month. Free SEO and skyrocketing your online digital presence.
This Cast Covers:
- Growing a business through means of digital marketing.
- A business focusing on a specific niche.
- The effects of consultancy in companies.
- Why small-medium business owners should lean more into consulting.
- Small-medium business owners need to pay more attention to the difficulty of digital marketing.
- Knowing the trajectory that small-medium business owners want for their business.
- The importance of branding.
- Keeping up the conversions with the generated leads.
- Always improving the SEO of your business.
Links:
Additional Resources:
Quotes:
"You have to kind of think about the client, and you have to kind of backstep and think kind of what content would resonate best with them." — Naomi Johnston.
"Strategy sessions, a great point, raise a lot of questions for the business owner about kind of the way that they're wanting to go on their business trajectory." — Naomi Johnston.
"Branding is number one." — Naomi Johnston.
"So there are leads there, but the lead quality isn't great." — Naomi Johnston.
"They're wanting to see that other people have worked with you as a professional." — Naomi Johnston.