Letting & Estate Agent Podcast Why should you run your estate agency like you're going to sell it? - Ep. 2393
Nov 20, 2025
Anton Plackowski, a former estate and letting agent who successfully sold his own agency, shares his expertise on optimizing agency performance. He emphasizes running your business as if preparing for sale to reveal hidden profits and increase efficiency. Anton highlights the importance of tracking key numbers and advocates for charging accurately for services rendered. Additionally, he discusses the benefits of systemizing processes across branches to create a seamless operation, making the agency more attractive to potential buyers.
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Buying Revealed Overvalued Businesses
- Anton inspected a business that looked big on paper but only made £10k profit due to low fees and high costs.
- That experience showed him sellers often overvalue businesses when they don't know the underlying unit economics.
Know Your Numbers Rigorously
- Know your numbers: track conversion rates, fees, setup costs, commissions and monthly management revenue line by line.
- Break down costs to hourly rates so you stop doing valuable work for free and can price add-on tasks fairly.
Stop Doing Valuable Work For Free
- Charge for discrete tasks instead of hiding them inside management fees when they consume staff time.
- Price non-core services (e.g., waiting in for trades, key cutting) at an hourly rate to protect productive time.