Ep 251 – The Hidden Modality with Felicia Brown

Massage therapists practice with more than 350 methods and modalities. Is marketing yourself and your practice one of them? In this episode of The ABMP Podcast, Kristin and Darren speak author and massage therapist Felicia Brown about how cooperative competition helped her succeed, why demand influenced her decision to grow, what every touch marketing means, and how being a successful massage therapist is 10% technique and 90% confidence.

Felicia Brown, LMBT is the president of Spalutions, a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. Felicia is a Certified Guerrilla Marketing Coach and NCBTMB/FL/GA Approved Continuing Education Provider. She also serves as an Industry Expert for legal cases related to the massage and spa industries.

Felicia has owned and operated several spas, most recently the award-winning A to Zen Massage, in Greensboro, NC. As one who loves to inspire, educate and empower others, Felicia hosts Opening the Gate podcast. She previously produced and hosted the Pre-Conference Broadcast Series on One Concept Radio, interviewing massage, chiropractic and wellness educators. The practice of "cooperative competition" and helping others in the industry succeed has been a cornerstone of Felicia's career since she became a massage therapist in 1994. She continues to apply this way of thinking in her coaching, writing and teaching.

Hosts:

Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com.

Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.

Sponsors:

Anatomy Trains: www.anatomytrains.com

Fascia Research Society: www.fasciaresearchsociety.org

Elements Massage: http://www.elementsmassage.com/abmp

Anatomy Trains is a global leader in online anatomy education and provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.

Website: anatomytrains.com

Email: info@anatomytrains.com

Facebook: facebook.com/AnatomyTrains

Instagram: www.instagram.com/anatomytrainsofficial

YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA

Founded by a massage therapist for massage therapists, the Elements Massage® brand is a network of independently owned and operated studios dedicated to changing lives--including yours! The Elements Massage brand believes massage therapists deserve a supportive team, business and marketing resources, and the chance to learn as much as they want, so many Elements Massage studios offer and reimburse continuing education on an ongoing basis. It's no surprise Elements Massage therapist and client satisfaction leads the industry. That's because from day one, the brand has kept an unmatched commitment to deliver the best therapeutic massage experiences possible for both clients and massage therapists. Elements Massage studios expects the best. So should you. If this sounds like a fit, reach out. Studios are hiring! Visit ElementsMassage.com/ABMP for more information.

Website: https://elementsmassage.com/ABMP

Facebook: https://www.facebook.com/elementsmassage

Instagram: https://www.instagram.com/elementsmassage

Youtube: https://www.youtube.com/channel/UCXLHkAYMgmA6_MJ8DSEZm-A

Disclaimer:

Each Elements Massage® studio is independently owned and operated. Franchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated studios, including hiring, direction, training, supervision, discipline, discharge, compensation (e.g., wage practices and tax withholding and reporting requirements), and termination of employment. Elements Therapeutic Massage, LLC (ETM) is not involved in, and is not responsible for, employment and personnel matters and decisions made by any franchise owner. All individuals hired by franchise owners' studios are their employees, not those of ETM. Benefits vary by independently owned and operated Elements Massage® studios. Elements Massage® and Elements Massage + design are registered trademarks owned by ETM.

Fascia Research Society (FRS) was established as a membership organization to facilitate, encourage, and support the dialogue and collaboration between clinicians, researchers, and academicians, in order to further our understanding of the properties and functions of fascia.

Every three years, FRS hosts the International Fascia Research Congress (IFRC). Beginning in 2007 with the first IFRC, and triennially since, the IFRC has been the premiere fascia congress in the world. No other fascia congress brings together the very latest in fascial discovery and the diversity of the leaders in fascia. Registration closes August 31, 2022 – don't miss out!

For more information on FRC, or to register for the 2022 IFRC please visit us at www.fasciaresearchsociety.org

Questions about either FRS or IFRC? Email us at info@fasciareserchsociety.org