The Futur with Chris Do 092 - The Business of Podcasting — with Jordan Harbinger
Jul 20, 2020
Jordan Harbinger, host of The Jordan Harbinger Show, dives deep into the business of podcasting with rich insights from his own journey. He shares how his passion evolved from a hobby into a full-time venture, emphasizing the importance of authenticity in both content and sponsorships. Jordan also exposes exploitative business practices that mislead young entrepreneurs. With tales of navigating guest relationships and the art of interview preparation, he offers a masterclass on engaging audiences while maintaining integrity.
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Prioritizing Audience
- Protect your brand by prioritizing your audience's needs.
- Avoid selling out for short-term gains that compromise their trust.
Podcasting Origins
- Jordan Harbinger started podcasting in 2006, initially to avoid burning CDs.
- Early adoption led to connecting with a fan in South Africa, showcasing the medium's power.
Persistence in Podcasting
- Consistency is key in podcasting; don't give up after a few episodes.
- Jordan Harbinger's 1000+ episodes demonstrate the importance of persistence.