Masters of Scale Rapid Response: A pandemic is not a business model, w/Blue Apron's Linda Findley Kozlowski
Apr 22, 2021
In this engaging discussion, Linda Findley Kozlowski, CEO of Blue Apron and expert in sustainable growth, tackles the shifting dynamics in the meal kit industry post-pandemic. She highlights the importance of focusing on long-term trends over short-term spikes in demand, emphasizing that a pandemic isn't a viable business model. Linda also delves into her strategy for navigating rising competition, the significance of employee safety, and the role of community support and innovation in shaping a sustainable future for the food industry.
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Pandemic Realization
- Linda Findley Kozlowski remembers March 13th as a pivotal day.
- It marked a shift from uncertainty to the realization of needing quick action.
Working the Line
- Kozlowski regularly works full shifts on the Blue Apron packing line.
- This hands-on approach provides valuable insights into product development and employee experience.
Sustainable Growth
- Prioritize long-term, sustainable growth over short-term gains during crises.
- Focus on product innovation and core values for sustained success.