Full show notes available here

Timestamps

5:47 How to leverage human curiosity to drive your social media audiences to your podcast
12:03 What type of lead magnets work when appearing as a guest on other shows, and which don’t?
17:13 How to structure the lead magnet landing page to increase your sign-up rate and increase SEO traffic from Google
22:47 What email marketing tool Deirdre recommends to capture email addresses and nurture your list
24:07 Conversion rate benchmarks for your landing page
27:22 How to deliver value, properly nurture your email list, and feed your content flywheel
31:03 A summary of the 8 types of honey traps (mental models)
32:38 How can people with no marketing background implement honey traps in their content easily

Key ideas:

How to leverage human curiosity to drive your social media audiences to your podcast

Leverage curiosity on social media to attract your audience by creating “honey traps” that trigger their interest.
Use mental models like “The Paradox” to create curiosity-inducing content. For instance, combining contrasting elements like a million-dollar result and an unexpected method.
Real-world examples, like a session titled “How I Made a Million Dollars with a $19 Product and a Toilet Seat,” can spark curiosity and drive engagement.
Applying the “Cliffhanger” model keeps your audience engaged by withholding the complete story, prompting them to seek the conclusion.
Embrace the “Boxer” model by addressing pain points and offering solutions. This formula is proven in marketing to resonate with audiences.
Utilize the “Jaw Dropper” approach, teasing secrets or the “Marvel” technique, presenting frameworks to attract listeners who are eager to learn more.
Understanding and applying these mental models can significantly boost engagement, as shown by Deidre’s experience, where downloads spiked by 2.5 times.
By strategically using these curiosity-driven models, you can encourage listeners to close the loop and seek more information through your podcast episodes.

What type of lead magnets work when appearing as a guest on other shows, and which don’t?

The traditional lead magnets like checklists and cheat sheets may not be as suitable for podcast audiences, as they are more inclined towards audio content.
Create lead magnets that bridge the gap between the podcast content and the audience’s learning style, such as bonus clips or audio excerpts from podcast episodes.
Utilize content honey traps to open loops and create curiosity, encouraging listeners to opt in for bonus audio content that complements the podcast episode.
Gating relevant audio content as a lead magnet can significantly increase email list sign-ups, attracting engaged listeners who are more likely to return for more podcast content.
Align your lead magnets with the learning preferences of your podcast audience to foster engagement and keep them within the same medium, enhancing the overall listener experience.

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The Future of Work with Tyson Heaton