The Self-Employed Life 864: Sarah Santacroce – Humane Marketing: How to Build Relationships and Integrity in Your Business
I find that purpose-driven and heart-centered business owners often have an instinct that they want to run their business differently. They sense that they don’t like the way they see other people marketing their businesses, but aren’t sure what to do about it. Today I speak with Sarah Santacroce, who shares how she's challenging the status quo and revolutionizing the way we think about marketing. Sarah discusses the power of questioning assumptions, unlearning, and breaking habits to create a more connective and humane way of doing business. Sarah also shares her three phases of transformation and the 7 P's of Humane Marketing, showing us how we can put heart back into our businesses and build stronger relationships with our clients. If you're looking for a new approach to marketing that resonates with your values and connects with your clients on a deeper level, this episode is for you.
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
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Everything you need can all be found at jeffreyshaw.com.
Sarah Santacroce, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
- SarahSantacroce.com
- Humane.Marketing
- Marketing Like We’re Human and Selling Like We’re Human by Sarah Santacroce
- Sarah Santacroce on LinkedIn (in/sarahsantacroce)
- Sarah Santacroce on Twitter (@sarahsantacroce)
- Sarah Santacroce on YouTube (@sarahsantacroce9551)
- The Humane Marketing Podcast
- The One Page Marketing Plan
Contact Jeffrey –
Valuable complimentary resources to help you –
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.