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Jason On Firms Podcast
376 The Online Community for New Accounting Firm Owners
Dec 3, 2024
Logan McGrathman, Founder of Counter, shares insights on building a thriving online community for new accounting firm owners. He discusses strategies for client acquisition and navigating staffing challenges, including the benefits of offshore hiring. The conversation highlights the importance of transparency and modern tools in managing firms. Logan also addresses fears surrounding social media for accountants and envisions a collaborative future for the profession through supportive online networks.
46:11
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Quick takeaways
- Logan McGrathman created Counter to address the high demand for mentorship among new accounting firm owners through a supportive community platform.
- He stresses the importance of an entrepreneurial mindset for new accountants, encouraging them to view pricing as a strategic business decision.
Deep dives
The Need for a New Accounting Community
Logan McGrathman discusses the inspiration behind creating Counter, a community tailored for new accounting firm owners. He recounts receiving numerous requests for advice and mentorship from aspiring accountants, which made him realize the demand for support in the industry. This realization stemmed from his own experiences as a new firm owner, where he faced challenges and sought guidance from established professionals. Ultimately, Logan aimed to establish a platform that would offer collective wisdom and foster a supportive environment, as he believed a community-focused approach could provide far more value than individual consultations.
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Discover
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