Jason On Firms Podcast 376 The Online Community for New Accounting Firm Owners
Dec 3, 2024
Logan McGrathman, Founder of Counter, shares insights on building a thriving online community for new accounting firm owners. He discusses strategies for client acquisition and navigating staffing challenges, including the benefits of offshore hiring. The conversation highlights the importance of transparency and modern tools in managing firms. Logan also addresses fears surrounding social media for accountants and envisions a collaborative future for the profession through supportive online networks.
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Genesis of Counter
- Logan McGrathman received many requests from aspiring firm owners for advice.
- This led him to create Counter, a community to help new firm owners.
Building Anticipation
- Generate interest and gather content ideas early on.
- Build anticipation by teasing the launch of the product/service.
Think Like an Entrepreneur
- Turn off your "accountant brain" and think like an entrepreneur.
- Focus on selling your expertise and services to make money.