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Freelance to Founder
[Q&A] Client-Converting Portfolio Tips
Aug 29, 2023
Learn the strategies for creating an effective portfolio that attracts new long-term clients. Topics discussed include showcasing different styles, branding and value add, attracting clients through revamping logos, fixing poorly designed graphics, using free work to attract potential clients, and the cost-effectiveness of offering free graphics.
18:22
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Quick takeaways
- Creating a portfolio that reflects your niche and showcases your ability to create graphics aligned with specific brands can make it stand out.
- Offering a free graphic as a lead generation strategy can help build your email list and demonstrate your expertise to potential clients.
Deep dives
Elements of a Successful Freelance Portfolio
In building a successful freelance portfolio, it is important to consider elements that reflect your niche and the variety of styles you offer. Every company has a unique brand personality, so showcasing your ability to create graphics that align with specific brands is key. Providing case studies that explain the rationale behind each graphic and how it reflects the brand's voice and personality can make your portfolio stand out. Additionally, avoiding the gallery syndrome approach where only thumbnails are displayed, and instead creating mini case studies that highlight the value you added to clients' businesses can be more effective. Thinking through the flow of your portfolio and incorporating a strong call to action, such as a chat widget or a well-designed contact page, can also contribute to gaining and retaining clients.
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