Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: Email More NOW! Google AI Mode Game-Changer...TikTok Horrible Trend 😳 | Ep. 475
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Jan 13, 2026 Discover how Google's Universal Commerce Protocol is reshaping marketing by enabling purchases directly within AI search. Jay emphasizes the importance of earning influence over just chasing clicks. He highlights a prime window from January 20-30 for email promotions. The discussion takes a quirky turn with reflections on the strange world of vending machines and the closure of Sprinkles cupcakes. Jay also shares his spicy views on the PerfumeTok trend, advocating for a more understated approach to fragrance!
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Google’s UCP Changes Where Purchases Happen
- Google’s Universal Commerce Protocol lets users discover, configure, and buy products inside Google’s AI without visiting brand sites.
- Marketing will shift from chasing clicks to earning influence at moments of intent across AI surfaces.
Be Everywhere During The Intent Moment
- Make your brand present and persuasive inside AI search so customers pick you at the moment of intent.
- Optimize for visibility and influence across AI interfaces rather than only driving site clicks.
Use Jan 20–30 For High-Return Email Sends
- Send more promotional emails during Jan 20–30 because it's a top-10 10-day period for non-holiday email performance.
- Plan campaigns now to capture people who regained momentum after the New Year slump.
