301: The Art of Branding in Private Clubs with Derek Sussner

Our guest, Derek Sussner, a sports branding expert, shares fascinating insights into what truly separates branding from marketing and why it matters, especially in the highly competitive world of private clubs and sports.

We delve into the world of golf and discuss the role of personal style in branding. We reference Seth Godin's perspective on the human aspect behind branding and explore how maintaining a cohesive brand image can boost your club's reputation. Wonder how this can be applied to your situation? Look no further than our conversation about a bachelor party's mismatched golf attire. Finally, Derek offers practical tips on leveraging social media for branding and reaching a wider audience. Connect with Derek on LinkedIn for more branding tips 

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