TED Talks Daily

Feeling stuck on climate change? Here’s what to do | Kris De Meyer

102 snips
Feb 21, 2025
Kris De Meyer, a neuroscientist specializing in how small actions influence decision-making, shares insights on overcoming feelings of overwhelm, especially regarding climate change. He emphasizes that taking minor steps can effectively shift beliefs and foster engagement with significant issues. Fear is often an unproductive motivator, leading to apathy. By encouraging personal actions and storytelling, we can inspire collective change. De Meyer argues that re-engaging individuals through simple, actionable choices is key to addressing large-scale challenges.
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INSIGHT

Actions Drive Beliefs

  • Actions drive beliefs, meaning what you do shapes your thoughts.
  • Engaging with an issue often starts with action, not strong views.
INSIGHT

Conventional Wisdom Flaw

  • The "conventional wisdom" of raising awareness before action is ineffective in climate communication.
  • Focusing on facts, education, or emotional appeals alone doesn't drive broad societal action.
ANECDOTE

Fear's Backfire

  • Fear-based appeals about climate change can backfire, leading to denial or disengagement.
  • Some people become more resistant when they feel threatened, highlighting the unpredictable nature of emotional appeals.
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