How often should I follow up after a sales call is a legitimate question, but sales callers render it meaningless because they keep making this mistake.
Various studies and statistics prove time and again that following up is critical to your success in sales. So, it's a good idea to make following up as easy and productive as possible. You'll garner more respect, trust, patience, and sales if you approach your follow up with a prospect as a conversation and not a sales call.
Stop making the mistake of focusing on the transaction and wondering when you can jump in and close the deal. It's the wrong approach, and you'll only get stuck.
Concentrate instead on having a sincere and genuine conversation about things that matter to your prospects. Put the sale aside and talk with them as if they were a friend.
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