Dental Unfiltered
Episode 37 - Data-Driven Dentistry with Steven Jensen
Aug 28, 2024
In this discussion, Steven Jensen, VP of Business Development at Dental Intelligence, shares insights into the evolving dental industry. He dives into the impact of COVID-19 on practices, revealing rising cancellation rates and the importance of integrating specialty services. Jensen emphasizes the necessity of data-driven decisions, discussing strategies for boosting patient retention and the critical role of tracking KPIs. He also highlights effective patient confirmation strategies and how personalized communication enhances engagement and appointment turnout.
24:28
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Quick takeaways
- Rising appointment cancellations in dental practices post-COVID necessitate proactive strategies and improved patient communication to mitigate their impact.
- A strong focus on hygiene reappointment rates can significantly enhance financial performance and patient retention in dental practices.
Deep dives
Trends in Patient Behavior Post-COVID
Cancellations and no-shows have significantly increased in dental practices since COVID, rising from 6-7% pre-pandemic to an average of 14-15% currently. This trend reflects broader societal changes in how appointments are perceived, making it more acceptable for patients to cancel. It prompts dental practices to adopt proactive strategies, such as improved cancellation policies and patient communication, to mitigate the impact of these cancellations. Understanding this trend is crucial, as practices must adapt to maintain their schedules despite the rising prevalence of appointment cancellations.
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