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Colin and Samir share insights from Cannes Lions Festival, discussing YouTube advertising, major companies' spending, creator experiences, industry trends, and networking with celebrities like John Legend and Paris Hilton.
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Quick takeaways
- Cannes Lions embraces diverse creators and platforms for impactful advertising.
- YouTube creators emphasize brand building and storytelling over influencer labels.
Deep dives
Cannes Lions Festival: Recognizing Excellence in Advertising
The Can Lions Festival, known for awarding excellence in advertising, brought major agencies together to showcase noteworthy ads. Michael Saravi’s skincare ad using Michael Sarah garnered significant attention. The festival has evolved to include various platforms like TikTok, Spotify, and YouTube, with a growing presence of creators attending.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode