Leveling Up with Eric Siu The New Rules of B2B Marketing 2026
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Nov 27, 2025 Discover why the outdated B2B marketing tactics are failing and what strategies will dominate in 2026. AI adoption is crucial, with marketers encouraged to hire talent fluent in AI. Creator-led content is becoming essential, especially on LinkedIn, while traditional SEO is losing ground. There's a push for cross-platform authority and embracing B2B connected TV. Eric lays out actionable steps for leaders to adapt quickly and gain a competitive edge in the evolving landscape.
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Quality Beats Volume In Outreach
- Do prioritize quality over raw volume when running outreach to B2B TAMs.
- Use targeted offers (e.g., $105 Amazon card + 10k free words) to dramatically improve response and conversion.
Offer Done-For-You, Not Just Dashboards
- Do not expect users to DIY complex SaaS analytics without execution help.
- Offer recommendations and an option to implement changes for them to increase ROI and adoption.
SEO Is Becoming Search-Everywhere
- Expect traditional SEO website clicks to decline as AI overviews capture more queries.
- Treat SEO as 'search everywhere optimization' across YouTube, Amazon, app stores, and AI platforms.