Domain Name Wire Podcast 200 new top level domains – DNW Podcast #525
Mar 10, 2025
Yoni Belousov, founder of Nova Registry, is on a mission to shake up the internet with plans to apply for 200 new top-level domains. He shares insights into the innovative strategies that could redefine domain management and user interaction. Yoni discusses the complexities of managing these domains and the need for collaboration in an industry that often clings to outdated practices. The conversation also highlights the upcoming 'Supernova 200' initiative, aiming to foster new connections in the evolving domain landscape.
AI Snips
Chapters
Transcript
Episode notes
Friction in TLD Management and Industry
- Running a TLD is similar to owning a domain, but everything moves slower due to multiple parties.
- Innovation is lacking in the industry, with established players focused on maximizing value without significant change.
Improving the Registrar Model
- Current registrar model puts the burden of connecting website components on the end-user, hindering the value proposition.
- An all-inclusive product with seamless integration would be more user-friendly and demonstrate value more effectively.
Nova Registry's TLD Plans
- Yoni Belousov acquired .link as a trial run to understand the TLD business model and industry.
- He plans to apply for 200+ TLDs, focusing on unique extensions and business development collaborations.