Domain Name Wire Podcast
200 new top level domains – DNW Podcast #525
Mar 10, 2025
Yoni Belousov, founder of Nova Registry, is on a mission to shake up the internet with plans to apply for 200 new top-level domains. He shares insights into the innovative strategies that could redefine domain management and user interaction. Yoni discusses the complexities of managing these domains and the need for collaboration in an industry that often clings to outdated practices. The conversation also highlights the upcoming 'Supernova 200' initiative, aiming to foster new connections in the evolving domain landscape.
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Quick takeaways
- Nova Registry is strategically applying for around 200 new top-level domains to reshape user experience and market dynamics.
- The podcast highlights the need for a more integrated registry-registrar model to enhance innovation and value for end users in domain management.
Deep dives
The Next Round of Top-Level Domain Expansion
The next round of new top-level domain expansions is a key topic at ICANN's annual community forum, highlighting significant expectations in the domain industry. Companies are reportedly preparing to apply for various new top-level domains, with Nova Registry planning to apply for approximately 200. This ambition is particularly notable because Nova Registry did not participate in the previous round, marking its entrance as a major player in the forthcoming expansion. Insights from industry leaders suggest that this round might shape the future of domain registration and user experience.
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