How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting

In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process.  Show Notes

Connect With:

• Kristina Alexandra: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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