The LinkedIn™ Branding Show
Stop the Content Creation Madness: Our #1 Strategy to Work Smarter, Not Harder Posting On LinkedIn
May 1, 2025
Discover the challenges posed by shifting algorithms affecting LinkedIn visibility. Learn how to effectively repurpose content to maximize reach and engage the right audience. Explore the significance of evergreen content and effective strategies to keep your company page active. Uncover useful tools for content extraction and scheduling, plus insights on maintaining brand consistency. Tune in to revolutionize your content strategy and work smarter, not harder!
16:06
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Quick takeaways
- Adapting to LinkedIn's algorithm changes is crucial for maintaining audience engagement, necessitating proactive posting habits among content creators.
- Content repurposing, especially using evergreen materials, effectively maximizes reach and minimizes the need for new content generation on LinkedIn.
Deep dives
The Impact of LinkedIn's Algorithm Changes
Recent changes to LinkedIn's algorithm have significantly decreased the visibility of posts, with some reports indicating drops of 30-40% in viewership. This reduction means that content shared now may reach far fewer people than it did previously, prompting content creators to revise their strategies. The hosts emphasize that despite this challenge, LinkedIn remains a valuable platform where the right audience can still be engaged, stressing the importance of adapting to these shifts rather than abandoning the platform. Consequently, users must become more proactive in their posting habits to effectively maintain their engagement levels.
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