CONEX S8: How Blackbaud Achieves Deeper Segmentation

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to implement deeper segmentation
• How to better use data to improve segmentation
• How to balance creating content for a specific audience and being flexible enough to repurpose it
• Ways to more efficiently organize content data

 

Resources

• Blackbaud All Access Pass
• Lisa’s Tech Stack: Uberflip, Brightfunnel, Salesforce, Marketo
• SnapApp

 

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