The Product Opscast Product Opscast Episode 13: Delightful Product Ops
Feb 4, 2026
Nesrine Changuel, product leader and author who has worked at Google, Microsoft and Spotify, shares ideas on product delight and emotional design. She discusses how emotional connections boost retention and growth. Short takes cover B2B vs B2C motivators, surface vs deep delight, practical roadmap balance, and embedding delight into product strategy and culture.
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Delight Equals Function Plus Emotion
- Delight combines functional performance with positive emotional connection to make users feel cared for and valued.
- Nesrine Changuel argues emotional connection drives users to prefer and stick with products beyond pure utility.
Prioritize Emotional Investment
- Invest deliberately in emotional design because emotionally connected users stay longer, buy more, and refer others.
- Nesrine recommends shifting roadmap strategy to include emotion, not just function, to double retention, revenue, and referral.
Humanize The Product Experience
- Humanize your product by comparing it to an ideal human experience rather than competitor features.
- Ask how the product would behave if it were a person to guide emotional-focused innovation.
