Make Money as a Life Coach® Ep #361: Uncertainty Tolerance
Nov 12, 2025
Navigating uncertainty is crucial for coaches striving to achieve their goals. The brain often clings to predicted failures, which can lead to quitting prematurely. Learning to embrace discomfort and maintain belief in oneself can transform outcomes. Real-life examples demonstrate how persistence through uncertainty can unlock breakthroughs. Stacey also discusses the importance of commitment to service and personal value during challenging times, encouraging a long-term view on handling uncertainty in business.
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Deadlines Amplify Uncertainty Tension
- Finite goals create prolonged uncertainty between action and result that your brain resists as the deadline nears.
- That resistance pushes your brain to predict outcomes (often negative) to escape uncertainty and feel safe.
Brain Bias Toward Negative Certainty
- Our brains default to negative predictions and then collect “proof” to confirm likely failure when outcomes are unknown.
- This bias makes grabbing the certainty of failure feel safer than holding hopeful uncertainty.
Unexpected Webinar Sales Breakthrough
- Stacey shared a client who got five webinar sales with no consults and no warning signs of traction.
- This demonstrates how results can appear suddenly even when visible proof was absent.