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Traction

How a Team of 3 Bootstrapped to $5M ARR - Esben Friis-Jensen, Userflow

Jan 4, 2024
47:34

On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.


Esben discusses several key points:


- Product growth is a crucial model for business expansion and has been successful at Userflow.

- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.

- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.

- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.

- Founders should think lean and prioritize gaining paying customers before seeking seed funding.

- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.


Resources Mentioned:


Userflow website


This episode is brought to you by:


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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 


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#product #marketing #innovation #startup #generativeai #AI



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