Waze has 151 million monthly active users, and is more than an app to beat traffic jams, Waze CEO Neha Parikh told Skift senior research analyst Seth Borko, as they dissected the intersections between maps and community.

“Why should anybody feel emotional about a navigation app? Yet people do, including me,” said Parikh. “It’s not just a one-way app that uses technology. It is a two-way ecosystem where people actually contribute to help each other.”

The duo also looked at future mobility possibilities, and how Waze can change the way cities move, while the CEO shared her own personal and professional journey from Expedia that led her to the driving seat of Waze.

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