Closer To Truth Zorana Pringle on the Science of Creativity & Decision-Making
May 7, 2025
Zorana Ivcevic Pringle, a Senior Research Scientist at the Yale Center for Emotional Intelligence, dives into the fascinating interplay between creativity and decision-making. She discusses how creativity is not merely a spontaneous gift but a deliberate choice, and emphasizes the role of emotion in this process. Pringle explores the importance of self-efficacy and the duality of creativity and intelligence. She also touches on innovative methods to enhance creativity, including the impact of openness to experience and the significance of psychological safety.
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Creativity Embodies Contradictions
- Creative individuals embody contradictions of psychological vulnerabilities and strengths.
- This combination is exceptional and helps differentiate creative people from the general population.
Simple Prompt Enhances Creativity
- Adding the simple instruction "please be creative" boosts creativity in people.
- Explicitly expecting creativity influences people to behave more creatively.
Creativity Requires Effectiveness
- Creativity requires originality and effectiveness for a goal, not just novelty.
- Something original but ineffective is not considered truly creative.
